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And, yes, knowing our audience better helps us find commercial partners too. It manages to do so in a not-especially-thirsty way. Glaad, an organization that fights for fair LGBTQ representation in the media, even backed the campaign by posting a collection of their favorite LuckyToBe moments:. Content marketing is challenging. There are few companies that are better known for their marketing than Oreo. As noted in Adweek , the four-level display features gay teens holding empowering messages that they want other people in the LGBTQ community to see.


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‘Brands must do more on LGBT representation’ argues Pride as it launches first ever TV ads

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Skittles wanted to emphasize that there should only be one rainbow deserving the center of attention, and that rainbow belongs to the LGBT community. Skittles gained a lot of attention and praise for this creative idea in support of Pride, and the brand seems to have won over the hearts of many LGBT members. The Hetrick-Martin Institute , a non-profit for at-risk gay youth, decided to finally use the NYC marketing platform as a vehicle for change. This summer, Pepperidge Farm is creating a new campaign launch for Goldfish Crackers using a multicolored fish logo and the ForAllFamiles moniker. BeTrue , a Nike ad that casts a spotlight on the undersung athleticism that goes into voguing.


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Skittles gained a lot of attention and praise for this creative idea in support of Pride, and the brand seems to have won over the hearts of many LGBT members. American Eagle is getting a lot of great press for donating this billboard— which usually shows their own ads— for one minute every hour. Target is another big brand that jumped at the opportunity to show their support for the LGBT community. Alongside the progression of social reform through a political platform, the media has been a huge factor in the awareness and support of the LGBT community. With all the anticipation, celebration, and public support, you may be wondering when did Pride get so big…and how? So why the change?


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